Understand your users cross different teams

Focus on the key metrics you care about in roles (e.g. conversion rates of channels, retention rates,etc), then find the answers by digging user behavior with Sensors Analytics.

• Marketing
• Product
• Operation
• Management

• 

  Marketing

  Seek for quality channel resources, adjust marketing strategies, increase leads conversion rate, to promote market ROI.

  Measure new visitors acquisition capacity

  Trace traffic data of different channels to directly measure new visitors acquisition capacity of them.

  Distinguish the quality of different channels

  Analyze registration and purchase conversion from different channels, to adjust channel strategies accordingly.

  Increase leads conversion

  Track user behaviors across the entire website, optimize website browsing experience and content interaction, to increase conversion rate of leads.

• 

  Product

  Track user behaviors, analyze core process conversion, quickly verify revision plans, to retain more new users and increase the consumption of old users.

  Improve user conversion

  Funnels analysis of core conversion processes (such as payment, register, account, etc.)can observe churn problems to improve user conversion.

  Raise user retention

  Do iterative A/B testing, evaluate outcome and enhance features to promote activation and retention.

  Improve user experience

  Track user behavior path, reasonably distribute traffic within the station, fine-tune product layout and interaction, to improve user experience.

• 

  Operation

  Say goodbye to inefficient marketing. Target user groups precisely, make personalized marketing strategies and plans.

  User grouping to marketing precisely

  Use user grouping to dig out the common features and push personalized contents to improve user stickiness.

  Raise user retention

  Retention analysis shows the overall user retention situation, locks in users who have not logged in for a long time and make directional push to save lost users.

  In-depth user analysis

  Cross-analysis combines user behavior with operation data to gain insights into core user characteristics and make accurate user profilers.

• 

  Management

  Obtain real-time reports about core indicators of multi-departments and lines of business regularly, to support business decisions and respond to market changes.

  Administrator Overview

  One-page overview, real-time data, reflect the operation of different teams and business lines in the company, to discover problems and timely make decisions.

  Customize data report

  Regular reports are pushed to your mailbox, and the contents can be flexibly customized, make automatically monitoring a habit.